SMS is a common feature found on the majority of mobile phones, allowing users to send text messages through a cellular network. SMS marketing software provides a straightforward and efficient method of communication with friends, family, and colleagues who also possess mobile phones.

In contrast, WhatsApp is a versatile instant messaging application that operates across various platforms. Users can send text messages, voice messages, make voice and video calls, as well as share images and videos with other WhatsApp users.

For businesses, both SMS and WhatsApp present a convenient and prompt means of staying connected with others. However, WhatsApp offers a wider range of features and capabilities compared to SMS, making it a more comprehensive option for businesses seeking to enhance their communication strategies.

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